Of the many choices you face as a small-business owner, one that may cross your mind as you parse the daily headlines is whether to engage in societal marketing. The concept emphasizes a company's ...

Product concept statements are an integral part of both an original business plan as well as the development of products and services in established companies. A good product concept statement ...

Organizations have sent consumers letters with their names in the salutation and throughout the text since the IBM Mag Card technology developed a mail merge capability decades ago. Today, consumers ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

These explanations make me cringe because, while they might be part of a plan, they grossly oversimplify the deeper and more complex concepts behind a truly effective marketing strategy. In order to ...

Accor, the largest hotel operator in Australia and New Zealand, has partnered with earned-led culture agency Example to ...