There’s no question that the channel is here to stay and provides remarkable, highly consistent ROI. Just last year affiliate marketing drove a 14 to one return for every $1 in marketing spend ...

The marketing landscape is undergoing a significant transformation with the advent of generative AI (GenAI). This technological advancement is reshaping how marketing teams are structured, how they ...

In today’s fast-paced digital world, understanding the various digital marketing channels is crucial for businesses looking to maximize their online presence. With countless options available, each ...

Marketing is an art. Sure, there are scientific elements to modern marketing. Data and analytics play a part. Tech tools are common. But at the end of the day, humans are the ones who need to create ...

Opinions expressed by Digital Journal contributors are their own. “The pace of change in consumer expectations shows no sign of slowing down, and brands that fail to adapt their digital and data ...