If you want a polish that can go from office to weekend with a long-lasting finish — no lamp or base coat required — this fan-favorite shade is a no-brainer. Add Essie Gel Couture Nail Polish to your ...

Which Essie nail polish is best? Essie is one of the most recognized and iconic nail polish brands. Even if you’re not an aficionado, you may have recognized the tiny square-shaped bottles with a ...

As the importance of virtual try-on continues to grow with the rise of e-commerce, nail brand Essie has partnered with ModiFace to create Essie on-hand, a virtual try-on salon that lets users test ...

“It’s really a step forward to transform into a digitally augmented beauty company,” said Alanna Mcdonald, president of essie. In addition to the nail polish giant, Mcdonald is the president of ...

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