If you can take the entertainment elements from TV and bring them to social media, you can lock people in for that much ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Discover effective Facebook engagement tips to boost organic reach, enhance interactions, and build a strong social media strategy without spending on paid ads.

There are dozens of social media measurement tools out there, but this one might be the first to comprehensively tackle the space. An in-depth look at SAS’s new Social Media Analytics solution, ...

IT solution provider Tata Consultancy Services bidding on a top airline's IT business -- a move that, if successful, could cause TCS' revenue to soar. In other VAR500 happenings, Infosys hires an exec ...

Meta Platforms Inc. (NASDAQ:META) has appointed Clara Shih, former Salesforce Inc (NYSE:CRM) artificial intelligence chief, to head its newly formed Business AI division, marking a significant ...

Chief Marketer interviewed marketers at CES on Wednesday, Jan. 8, about the latest tech trends, brand activations, their impressions of the show, marketing advice and more at our branded studio on the ...