Although the gaming audience is a lot more diverse than many marketers give it credit for, games are still extremely popular with young people, particularly young men. Which is why advertisers looking ...

Matt Derella reveals why brand building is back, why 80% of websites are blocking the future, and what Xbox advertising might become.

Just a couple of days into the Google ad tech antitrust trial, it seems clear that the heart of the US Department of Justice’s case is proving that Google Ad Manager is the key to the tech giant’s ...

Ads already follow you wherever you go. They’re on your TV, your phone, your train car—even on your airline tray table and escalator. Now, they’ll soon be in your chatbot, too. OpenAI announced last ...