After you’ve spent time doing your makeup, nothing is more frustrating than it wearing off or fading before you’re ready to take it off. That’s why a good makeup primer is key to locking in your look.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you can think back to Jennifer Coolidge's post-Golden Globes interview, you may remember the White ...

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We may earn commission from links on this page, but we only recommend products we back. Why Trust Us? Speaking to People about the inspiration behind the genius ad, Coolidge shared that she personally ...

For a smooth, flawless canvas (our pretty faces) for make-up, primer should form a beauty habit. A primer essentially provides a suitable base for the makeup to keep the latter in place. The ELF ...

Everyone needs a primer they can trust – one that will keep your foundation on no matter what (!!) – and for me, that one such product is the e.l.f. Power Grip Primer. It’s £8.95 in the Amazon Spring ...