Electrolux Outdoor Products will appoint groups for branding projects across its entire portfolio of brands, including Flymo, once it has finalised brand strategies at the end of the year. Flymo is ...

AB Electrolux of Sweden, the parent company of the U.S. brands Electrolux and Frigidaire, has purchased GE Appliances for $3.3 billion. "The acquisition, which is our largest ever, strengthens our ...

For many, the reentry of Electrolux in the Philippine market three years ago was a surprise. At that time, Sweden-based AB Electrolux already owned three popular brands in the refrigerator segment ...

Well, that didn't happen. General Electric (NYSE: GE) announced on Dec. 7 that it was terminating its $3.3 billion agreement to sell its consumer appliances business to Sweden's Electrolux (NASDAQOTH: ...

Electrolux, the world’s largest appliances group, is doubling its advertising spend to 15m as part of a new strategy intended to put marketing and brand communications at the heart of the company. The ...

Monday's announcement that Electrolux reached an agreement to acquire GE Appliances is a major shake-up in the home appliance industry, pairing the second- and third-largest companies in the industry, ...

Electrolux Professional has entered into an agreement to acquire Unified Brands Inc and related assets, a leading US-based manufacturer of foodservice equipment. The acquisition will significantly ...

NEW DELHI: After corporate reorganisation and brand renaming, Electrolux Kelvinator has finally kicked off its new range of products complemented by a new brand positioning and new advertising. NEW ...

Electrolux today introduced a new visual identity for the company brand, refreshing the iconic logotype and setting new distinctive standards for imagery and colors. The design has been created with ...

STOCKHOLM: Electrolux AB has decided to gradually phase out the Allwyn brand in India and consolidate its sales under the Electrolux Kelvinator brand name. <div class ...