Electra, the electric bike branch of world-renowned bicycle maker Trek, has introduced two new electric bikes with a focus on utility and affordability. The Cruiser Go! and the Townie Go! 7D EQ have ...

Trek’s subsidiary, Electra, pedals into the spring with a new model in its Go! Series. The Cruiser Go! is one classic-looking two-wheeler that’s going to fill you with nostalgia and will make you feel ...

Trek's electric bike spinoff brand Electra certainly knows a thing or two about providing budget-friendly e-bikes that are loaded chock full of features. Indeed, in the world of bikes—electric or ...

Electra is coming in hot, attacking the growing low-cost electric bicycle market with the company’s newest e-bike. The Townie Go! 7D is designed to give riders the classic Townie feel without the ...

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Is there anything more fun than kicking back on an electric cruiser bike, enjoying the big saddle, wide bars, and comfortable upright seating position? If there is then I don’t want to hear about it, ...

Kevin Cox of the Electra Bicycle Company in Encinitas. Photo by Luis Montegueado Jr. In a building near the beach, an Encinitas company is selling the Southern California lifestyle. On wheels. Founded ...