Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online ad metrics was all about measuring the impact of the ad itself: ...

Amazon Ads and Spotify announced a deal giving advertisers using Amazon DSP programmatic access to Spotify's streaming ad ...

Ecommerce momentum has tailed off since last year, but global ecommerce and retail media still have plenty of room for growth, according to GroupM’s 2022 Ecommerce and Retail Media Forecast. GroupM ...

More and more online store business owners are jumping on the eCommerce YouTube ad bandwagon, and it is no surprise why. In May of this year, YouTube announced that they had surpassed a whopping 1.8 ...

Beware the click fraud lurkers in the weeds! While the rate of growth has slowed somewhat, ecommerce continues to find new adherents and stickiness among consumers. This has led most online retailers ...

The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ecommerce pie. Google’s Performance Max (PMax) campaign type has reached its ...

Quartile, an ad-optimization platform for ecommerce marketplace sellers, today announced it has acquired Sidecar, a performance-marketing technology provider for ecommerce retailers and brands. The ...

Several DTC ecommerce advertisers are doing admirably well with Facebook Ads. But I don’t think any brand should depend on a single marketing platform. I’ve written before about how to bring winning ...

ST. PETERSBURG, Fla.--(BUSINESS WIRE)--CitrusAd adds another major grocery retailer to its growing ecommerce ad network. Price Chopper, headquartered in Overland Park, Kansas, with 52 locally owned ...

Ecommerce ad spend rose 115% in the third quarter compared to last year, and was up 51% over Q2, driven largely by Amazon, a seasonal surge for Prime Day and a strong back-to-school season. The Q3 ...

MIAMI--(BUSINESS WIRE)--Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol—today announced that Bacardi, the world’s largest privately held ...

Amazon is expected to capture 76% of all that advertising revenue. eMarketer estimates that ad spending on e-commerce platforms will jump 39% to reach $17.4 billion this year, which will represent ...