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Dollar Shave Club is known for its scrappy marketing and its willingness to call out its rivals’ products. Since its 2011 launch, the company has focused on men. Now, the brand is making its first ...

This profile has not been claimed by the company. See reviews below to learn more or submit your own review. Dollar Shave Club delivers subscription-based grooming products directly to consumers. The ...

The brand looks to tie together its advertising efforts under an omnichannel campaign, explains Chief Brand and Innovation Officer Laura Higgins.

Michael Dubin occasionally allowed himself to envision the moment when everything paid off. He’d be ushered into a grand ceremony, where some conglomerate, eager to own his massively successful ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Back in 2012, Dollar Shave Club debuted with one of the most ...

Other brands take an ethereal approach to women’s shaving. Not Dollar Shave Club. “Dollar Shave Club has entered the women’s grooming market with razors, handles, and shaving products with the ethos ...

NEW YORK--(BUSINESS WIRE)--Ordergroove, the leader in subscription solutions for retailers and direct-to-consumer (DTC) brands, announced today that Dollar Shave Club, the preeminent ...

Dollar Shave Club is reinforcing its disruptor mindset for the launch of a new line of women’s razors and shave products. The move, accompanied by a marketing campaign that includes both a traditional ...

Founders of Dollar Shave Club, Warby Parker and other billion-dollar companies exploited giant rivals’ weaknesses — and really listened to their customers. By Lawrence Ingrassia Is it "woke-washing” ...