The DTC disruptor brand pivoted after its latest edgy campaign was rejected for the big game for using profanity.

Ten years ago, Dollar Shave Club wouldn’t have stood a chance against the titans who control the men’s razor market. With only about $1 million in seed funding and five full-time employees, the tiny e ...

In a market flooded with noise, novelty and big promises, the real competitive advantage is earning trust that holds up once ...

Oh how we laughed in The Drum office when it was announced that a US-ad agency had created a Beardvertising network and was seeking beardy men and women to help businesses advertise. Well, we were ...

Five years ago, you likely read numerous articles outlining the success of Dollar Shave Club. Nearly all of them focused on Dollar Shave Club’s famous viral marketing video. Today, it’s clear that ...

This isn't how it's supposed to go. Online video is wooing brands away from TV advertising to the online world. It's not supposed to go the other way. But that's what has happened. Dollar Shave Club, ...