From Martha Stewart to Dockers to Toys “R” Us, brand managers are raking in billions betting on classic American names

Brand management companies are gobbling up beloved brands from Martha Stewart to Dockers—but views are split on whether they ...

The $50 billion burgeoning sector betting on your nostalgia for classic American brands

Brand management companies are gobbling up beloved brands from Martha Stewart to Dockers—but views are split on whether they ...
gearpatrol

These New Dockers Chinos Are a Must-Buy — and They’re American-Made

Dockers introduced its Made in the USA line in late 2022 with a collection modeled by Golden State Warriors guard Jordan Poole. They tapped the local, NBA draft-scouted talent because they felt their ...
gearpatrol

The New Dockers Collection Doesn’t Look Anything Like Dockers

Khakis are to Dockers what jeans are to Levi’s. (It was actually Levi’s that introduced the Dockers brand back in 1986.) They’re the foundation for the entire brand, but they also set the standard for ...
Forbes

Dockers Latest Collab Gives Khakis A Stylish New Spin

This month, Dockers launched a new collection that puts a fresh spin on the popular pleated khaki, their signature look, with an increased awareness on sustainable fibers, and a love for vintage.