Women buying for themselves are replacing men as the main purchasers of diamonds, jewels giant De Beers reveals today. A record one quarter of all sales in 2016, over $18 billion, were made to ...

Diamond sellers have a new marketing tactic: Convincing women to buy their own diamonds. Women, they say in a campaign called "For Me, From Me," deserve to splurge on themselves with diamond jewelry ...

Canadian jewelry startup Mejuri is part of a growing trend of direct-to-consumer brands selling fine jewelry at affordable prices by cutting out middlemen. But among these brands, it stands out ...

If there’s one thing that Cecil Rhodes, the notorious founder of De Beers, understood, it’s this: a diamond’s value is tied to its association with love and romance. As an expensive product with no ...

She’s her own Santa. Linda Delcher isn’t waiting around for a man to buy her a diamond ring this holiday season. As she strides into the 1884 Collection, it’s clear she’s doing that all by herself.

The Diamond Producers Association has just launched a new campaign to help jewelers tap the other half of the potential diamond market—women. The campaign, entitled “For Me, From Me,” is designed to ...

Buying jewellery is an ingrained part of Indian culture and will always continue to be so. What has changed are the buying patterns and the reasons to buy. What we see today is an evolution in the way ...