Advertising amid a backdrop of the pandemic is a tough proposition. Many of the ads that touch on COVID-19 have a similar theme, a similar rhythm, even similar music. And “during these uncertain times ...

Thanks to our main ho at TheJayFK for giving us a heads up on this legal brief. “Dial” F for fail! A team of San Diego lawyers have filed a class action suit against Dial Corp. and its parent company, ...

Add Yahoo as a preferred source to see more of our stories on Google. It’s not much of a stretch to say that these days, washing your hands goes way beyond personal hygiene and straight into social ...

A federal judge shot down concerns raised by the U.S. Department of Justice over a $7.4 million class action settlement involving Dial soap after concluding that “plaintiffs' counsel have served the ...

Soap used to be a social thing, but now it's a selfish thing. And that helps explain a drastic overhaul of Dial soap advertising in the brand's first new campaign in five years. In an effort to appeal ...

EAST ST. LOUIS, Ill. (CN) – A federal class action claims Dial Corp. defrauds consumers about its Dial Complete soap by falsely claiming that it “‘kills 99.99% of germs’, is the ‘#1 Doctor Recommended ...

CONCORD — Despite objections from the U.S. Justice Department and 10 state attorneys general, a federal judge in New Hampshire last week approved a $7.4 million settlement over misleading germ-killing ...