You'd think that Liquid Death would be the name of some vile 150-proof liquor brand. It is, instead, a brand of canned -- not bottled -- water. That's it. The very essence of life, marketed as death. ...

Forbes contributors publish independent expert analyses and insights. I study culture's impact and influence on behavioral adoption. For many, Liquid Death's success is paradoxical. The company's ...

For those of you who have been in a sensory deprivation tank for years, Liquid Death is a bottled water company, except they sell water in tall boy cans with skulls and old English fonts on them so ...

Liquid Death has launched a new promotion for people who are totally into the water memorization meme with their new "Smarter Water" campaign. Teaming up with Amazon for the promotion, the team have ...

In a world full of sparkling water, seltzers, and all things bubbly beverages, Liquid Death is one of the most recognizable names in the game. Of course, many sippers are most familiar with Liquid ...

Liquid Death announced this week that they have partnered up with MaryRuth to make an all-new Nighttime Multimineral called Sleep Like The Dead. This is a basically a vitamin drink you take before ...

For the “Why didn’t I think of that?” file: A startup that sells water in beer cans — that’s literally it — is approaching a $1 billion valuation. Liquid Death raised a fresh funding round Monday, ...

Giving up drinking has been, somehow, both easier and more difficult than I expected it to be. By the time my rheumatologist told me last spring that I’d have to cut my alcohol consumption down to ...

Sometimes water tastes better when it’s in a cool-looking can. At least that’s the thesis behind Liquid Death, a 3-year-old startup that is already valued at $700 million following its latest round of ...