Baugh shares her marketing philosophy and vision for the aftermarket’s future, from AEO to customer-driven strategies.

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Have you ever heard the famous quote by John Wanamaker? “Half the money I spend on advertising is wasted; the trouble is I do not know which half.” In today’s data-driven world, this uncertainty no ...

CreatorDB's CEO says he wants to see a "healthy middle class" of content creators. His startup raised money for the first ...

Kroger Precision Marketing (KPM), the retail chain's media advertising business, released a new sales attribution feature that aims to give brands better transparency into their ad spend across the ...

Forbes contributors publish independent expert analyses and insights. I write about digital marketing, data and privacy concerns. In today’s marketing world, decisions are no longer guided just by ...