A new lawsuit accuses a firearms industry group of building a database containing the personal information of millions of gun ...

From targeted ads to identity theft, discover how data brokers operate by collecting, compiling and selling your personal information.

Google has fully rolled out its Ads Data Manager tool to help advertisers easily centralize and activate their first-party data for more effective AI-powered campaigns, the company announced today at ...

Trade Desk (NASDAQ:TTD) on Monday announced plans to launch "Audience Unlimited," which the company calls "a major upgrade" to the third-party data marketplace within digital advertising.

Google retains Chrome and Android. It'll also have to share data with AI rivals, which could accelerate web traffic declines.

Meta’s tracking ads business could be facing further legal blows in the European Union: An influential adviser to the bloc’s top court affirmed Thursday that the region’s privacy laws limit how long ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The advertising industry is widely known for its creativity. It combines innovative thinking ...

Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer ...

The NFL's critique of Nielsen's audience measurement highlights shifting dynamics in the ad-supported streaming era.

ADS-B data, intended to enhance aviation safety, is being used for purposes beyond its original intent, leading to privacy concerns among pilots. Pilots are facing frivolous lawsuits and FAA ...