From targeted ads to identity theft, discover how data brokers operate by collecting, compiling and selling your personal information.

Trade Desk (NASDAQ:TTD) on Monday announced plans to launch "Audience Unlimited," which the company calls "a major upgrade" to the third-party data marketplace within digital advertising.

Google retains Chrome and Android. It'll also have to share data with AI rivals, which could accelerate web traffic declines.

Back in 1966, McKinsey astutely observed, “Change gets costlier every day, yet not changing can be costlier still.” This statement rings truer than ever in today’s rapidly evolving advertising ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The advertising industry is widely known for its creativity. It combines innovative thinking ...

Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer ...

The NFL's critique of Nielsen's audience measurement highlights shifting dynamics in the ad-supported streaming era.

ADS-B data, intended to enhance aviation safety, is being used for purposes beyond its original intent, leading to privacy concerns among pilots. Pilots are facing frivolous lawsuits and FAA ...