Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data. The role of marketing has undergone a profound transformation in ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Greitzer, co-founder and CEO at ...

A CDP can be a game changer for brands looking to realize the potential of their data and elevate the customer experience. Customer experience leaders now have more data available to them than ever ...

Consider the last time you wanted to purchase a messaging app for your organization. You may have explored industry-specific websites, read whitepapers, compared product features, evaluated pricing ...

LAS VEGAS--(BUSINESS WIRE)--Amplitude, Inc. (Nasdaq: AMPL), the pioneer in digital optimization, today announced the launch of Amplitude CDP, the first insights-driven customer data platform (CDP).

Simon Data Inc., a startup with a platform that combines the features of an analytics tool and marketing automation software, has secured $54 million in new funding. The capital was raised through a ...

As a digital experience executive, I have seen firsthand the critical role of customer data platforms (CDPs) in driving business growth. Simply put, a CDP is a software solution that allows businesses ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

How do you manage and utilise the customer data that companies are overflowing with today? This is where customer data platforms (CDPs) come to the rescue. They say (figuratively speaking): “Let me ...

In today's data-driven world, businesses are drowning in customer information. Customer interactions are increasingly omnichannel and digital, and there is a deluge of data. There is huge value to be ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...