The acquisition flywheel. Customer advocacy drives an organic growth engine that converts customers and creates new advocates. Authenticity and trust. People are generally skeptics, and this ...

In B2B marketing, referral programs often equal talent acquisition practices, such as employee referrals, sign-on bonuses, and recruiting pipelines. But referral programs applied externally—asking ...

Growing a brand presence requires understanding the customer and putting their needs first. Customer advocacy transforms customers into brand advocates willing to vouch for and promote products and ...

Customer advocacy pays. CMO Christine Dart shares a playbook for cross‑team alignment, micro‑events & turning account success into scalable growth. In this episode of The CMO Circle, seasoned ...