Azadeh Williams is the Managing Partner of AZK Media, a global B2B agency helping technology companies grow in new and emerging markets. Customer advocacy—getting customers to be your champions and ...

Forget chasing likes and engagement metrics! What if you could turn your most enthusiastic customers into online cheerleaders, spreading the word about your brand authentically? That's the magic of ...

While marketers traditionally were the direct channel and voice to the customer, creating direct mail, advertising and corporate press releases. CMOs today must develop advocacy programs in order to ...

No matter your business, you likely have varying levels of engagement across your customer base. While some customers make the most of all your products and services, others might barely be scratching ...

Customer advocacy isn’t a thing that has remained constant – It’s a new concept. And sadly the advocate effect isn’t a phenomenon… yet! The advocate effect, where satisfied customers become vocal ...

Customer advocacy is a powerful tool that can fuel growth. In fact, Gartner research found that CMOs that prioritize loyalty and advocacy through budget and resources fare better than their peers.

Customer advocacy is fundamentally very different from traditional marketing. Traditional ads focus on pushing messages to a broad audience through various channels like TV, radio, print, and digital ...

Growing a brand presence requires understanding the customer and putting their needs first. Customer advocacy transforms customers into brand advocates willing to vouch for and promote products and ...

Improving customer perception is good for your brand and bottom line. Join this VB Live webinar and learn to improve customer advocacy with hyper-personalized digital experiences, and more. Guest ...

In the late 1990s, when Arkadi Kuhlmann launched what would later become the largest direct US savings bank, ING Direct, he had a surprising message for the nation’s millionaires: we don’t want your ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Customer retention strategies are evolving rapidly, and these include how ...