Given the confluence of football season and the World Series, we’re watching a lot of TV these days. Unfortunately, there’s often not something to switch to during commercial breaks, so we’re seeing ...

NEW YORK — For decades, the role of an advertising agency was integral in the development of effective creative including the :30 or :60 television advertisement. Now, proving ad shops remain relevant ...

Most of the growth in streaming is being driven by cheaper ad-supported packages, as consumers seem to be fine with watching commercials again After a few years when viewers could mostly avoid ...