Cryo Centers of America has unveiled its latest achievement in the growing freezing-cold cryotherapy trend: fully customizable and mobile “cryo recovery” centers. Geared for marketing and large events ...

Cryotherapy is an umbrella term for any wellness or medical treatment that uses freezing or near freezing cold temperatures. Also called cold therapy, it includes using ice, cold water, or cold air.

Megan Pope found the therapy for aches and pains caused by years of rodeo that pharmaceuticals only masked — cryotherapy. The mother of three said she has herniated discs from her time barrel riding ...