Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. These days, TikTok users are measuring their “creativity scores ...

Creativity has long been considered tough to quantify. But an international cohort of researchers from McGill University, Harvard University, and the University of Melbourne are tackling that ...

The relationship between intelligence and creativity has long been debated and studied. One of the hallmark tests of "general intelligence" is the Raven's Progressive Matrices Test. This test gives ...

Creativity is a uniquely human quality that’s difficult to define and, perhaps, even harder to objectively measure. Of course, that doesn’t mean that scientists haven’t tried, and a study published in ...

I have an obsession and it is human creativity. It's why I'm in the advertising business. It's why I started an idea-generating company. And it's why I crave scientific studies that may give us clues ...

Older people have been railing about the supposed deficiencies of the younger generation at least since ancient Greek philosopher Plato complained that the written word was destroying kids’ memories.

A groundbreaking study shows that creativity plays an essential role in academic success, suggesting that students who think outside the box are more likely to excel in literacy and numeracy ...

E. Paul Torrance, 87, a retired University of Georgia professor who developed a widely used series of creativity tests, died Saturday from complications of pneumonia at his home in Athens, Ga. He was ...