Artificial intelligence—including generative AI such as ChatGPT—is on every company’s radar at this point, and leaders and professionals across teams and specialties are looking into leveraging it to ...

Creativity, like all forms of progress, doesn’t just happen. It needs to be cultivated and developed. And it requires a certain way of looking at the process and results. One of the most prominent ...

Getting a message out in the early days of agency marketing simply meant buying ad space in a magazine or mass media outlet. Today's world of marketing is a wholly different situation. With the focus ...

When a market experiences pricing pressures due to intense competition, and your competitors apply various pricing strategies to gain market share, you have to develop creative approaches to maintain ...

New agency and marketing head will work collaboratively to drive Columbia’s refreshed creative strategy PORTLAND, Ore.--(BUSINESS WIRE)--Columbia Sportswear Company (Nasdaq: COLM, the “Company”), a ...

From luxury goods to mass-market items, retail distributors are using a tariff arbitrage strategy to get consumers closer to wholesale prices.

NEW YORK--(BUSINESS WIRE)--Accenture (NYSE: ACN) has acquired Root Inc., a consultancy with 30 years of experience helping Global 2000 organizations activate strategies and transform cultures using ...

United Airlines is investing in its marketing with the appointment of Christina O’Rourke to the newly created role of director of creative strategy, content. O’Rourke previously oversaw United’s brand ...