Every year, we at YouTube love to look back at the top performing ads of the past 12 months to showcase the brand creativity that shapes our culture. And 2024 was no different — except for one thing.

This year brought a steady stream of updates in Google Ads that spanned across campaign types and creative, media activation, and measurement solutions – many informed directly by advertiser feedback.

In a world overwhelmed by constant distraction, simply buying media space doesn’t ensure a brand will be noticed anymore. Advertising has become almost invisible amid the noise of our daily lives, and ...

Well, here we are. The traditional time to look back, reflect, and evaluate the past 12 months. Thankfully, this story isn’t about food intake, exercise, or productivity—it’s about advertising! There ...

Highs and lows characterized much of marketing in 2024. The industry was enlivened by occasions for unity, including a blockbuster Summer Olympics in Paris, but the final stretch of the year brought ...

The following is a guest piece written by Nikhil Nanivadekar, principal engineer, consumer ad experiences at Amazon. Opinions are the author’s own. Advertising has always celebrated creativity, but ...

Google has released its 2024 Ads Safety Report, and the message is clear: accountability is scaling fast thanks to AI. With billions of ads removed and millions of accounts suspended, the report ...

The AI product, NX Score, has played a major role in securing 80% of Digitas’ pitch wins this year. Holiday advertising has always been special. But the unexpectedly sweet John Lewis spot “The Long ...

Sarah has been a writer all her life, and spent several years as a successful ghostwriter for numerous websites prior to becoming an editor and contributor for GameRant in 2015. She kicked off her ...

Google will sunset Ads Creative Studio by the end of March 2025, shifting its focus to new growth areas and enhancing partnerships with creative agencies to deliver tailored campaigns at scale. Why we ...