When Fenty Beauty released a range of foundation that was available in 40 shades, the beauty world was forever changed. Brands quickly understood the need for inclusive makeup lines and began ...

Sales for a CoverGirl foundation blew up after the product when viral on TikTok, according to Wall Street analysts. Jefferies reported sales of the CoverGirl Clear Fresh Skin Milk Foundation increased ...

Which COVERGIRL foundations are best? Finding a drugstore foundation you love can be tough. Luckily, COVERGIRL has been around since 1961 to offer affordable quality makeup to all who seek it.

The latest makeup formulas aren’t just engineered to reduce fine lines, wrinkles, redness, and look good under harsh office lights – they’re also optimized to make you look your best in selfies.

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Related story Shay Mitchell & Kyle Richards Swear By This ...

CoverGirl is re-introducing its Clean Invisible Foundation with a campaign that pays homage to the brand’s heritage. CoverGirl is re-introducing consumers to its new and improved Clean Invisible ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Makeup has become something of a lifestyle in the last few years, and the more people who can enjoy dabbling in different makeup shades, the bigger the beauty community. Brands are starting to ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Before the “Chained to the Rhythm” singer performed her new single live for the first time — while wearing a white pantsuit with an armband featuring with the word “persist” — she walked the red ...

Jefferies reported sales for a CoverGirl foundation increased 269% year-over-year after going viral. Two prominent TikTok creators made videos about the product. One video received 3.3 million views.