While TikTok’s presence in the US might be on shaky ground, the app’s hundreds of millions of users are continuing to churn out content 24/7. Amid all those videos comes the latest aesthetic that is ...

Cottagecore was a natural fit for a pandemic year. The subculture is all about pretending to live an idyllic life in the woods, and in 2020 was embraced as a sweet attempt to make the best of a bad ...

If you've scrolled through TikTok lately, your feed might be filled with the cottagecore hashtag. It's full of videos of people homemaking, knitting, gardening, baking—activities that have all become ...

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Rebecca Jennings was a senior correspondent covering social platforms and the creator economy. Her work has explored the rise of TikTok, internet aesthetics, and the pursuit of money and fame online.

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