Copywriting isn’t just about combining the right words to sell your product — it’s how your messaging connects with users. By improving a few words, your copy can better convince people to become ...

Knowing how to write copy your own sales pitches isn’t as easy as it seems. Depending on the type of audience you are addressing and the overall reputation your brand enjoys, there are conventional ...

This copywriting approach works well for various content copies, such as transactional emails. For example, markets use direct response copywriting to create transaction-specific emails to facilitate ...

David McGuire, creative director, Radix Communications: It makes no difference whether you’re writing a personal email or a web page that’ll be seen by thousands – at any one time, your reader is one ...