The process of marketing a new product or service begins when you create a frame of reference. Essentially, the frame of reference is the way your product is perceived by the market and consumer; for ...
In an article published in Communications Physics, researchers from the Université libre de Bruxelles and the Institute for ...
The internal/external frame of reference (I/E) model and dimensional comparison theory posit paradoxical relations between achievement (ACH) and self-concept (SC) in mathematics (M) and verbal (V) ...
International Studies of Management & Organization, Vol. 35, No. 4, Cultural Metaphors Paradoxes, and Cross-Cultural Dimensions (Winter, 2005/2006), pp. 37-47 (11 pages) A cultural metaphor is a major ...
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