TV ad measurement provider iSpot.tv has acquired Ace Metrix, a company that screens and scores video advertising using a survey-based methodology. The deal will help iSpot track both business outcomes ...
This week, iSpot.tv acquired Ace Metrix in a deal that combines the providers of complementary measurement services for TV advertising. ISpot measures reach, conversion rates and brand lift for ...
In its First Half TV Transparency Report, measurement and analytics company iSpot.tv pointed out viewing trends that illustrate the changes and challenges facing the industry. iSpot said linear TV ad ...
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