Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer's shoes as part of a viral advertising campaign designed to shift consumers' perceptions of ...
SANTA MONICA (CBSLA) — Social media influencers were stunned when they discovered the designer shoes they had paid $200, $400, even $600 for were actually from Payless Shoe Store. The discount shoe ...
The discount shoe company rebranded as the high-end "Palessi" for a day. A handful of fashion influencers paid hundreds of dollars for shoes from the budget retailer Payless after the company ...
Who would be willing to pay upward of $500 for Payless shoes? Hoodwinked social media influencers, that's who. Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called ...
Who would be willing to pay upward of $500 for Payless shoes? Hoodwinked social media influencers, that's who. Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called ...
It's perhaps one of the greatest examples of what's in a name. How much would you pay for shoes? Would that depend on the name? Discount shoe retailer Payless opened a luxury shoe store called Palessi ...
It's the final weeks at Payless, the nation's largest discount shoe chain. The chain (formerly known as Payless ShoeSource) has filed for bankruptcy, and is now liquidating all 2,100 stores in the U.S ...
Troubled discount footwear chain Payless Shoesource may want to change its name. The privately held Topeka, Kansas-based shoe seller executed the reverse of a bait-and-switch operation recently with a ...
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