New Appliance Innovations Tested by Tide Help Drive Eco-Behavior Change in the Laundry Room, Decreasing Energy Consumption by Up to 90% and Saving People Money CINCINNATI--(BUSINESS WIRE)-- Tide®, ...

Electrolux, GE Appliances, and Samsung have partnered with Tide to ensure that their washing machines are Tide Cold Certified. This certification means that these machines include a cold wash feature ...

New Top Load Washer Designed for Cold Water Wash Performance Aims to Help Consumers Save Up to 90% of Washer Energy Use LOUISVILLE, Ky.--(BUSINESS WIRE)--To help consumers cut costs and reduce energy ...

As one of the largest and most recognizable names in the laundry aisle, Tide can use its scale to empower consumers to clean their clothes better — and more efficiently — in every sense of the word.

Washing all your laundry in cold water can save you over $150 a year — and Tide wants to make sure shoppers know it. That’s because their star-studded “cold water wash” marketing campaign is helping ...