Brands can very precious about their logos. The typical brand manual comes with several pages of guidelines including unlikely examples of skewed, warped and similarly distorted applications with big ...

Coca-Cola and the color red go together like peanut butter and jelly, milk and cookies, or tacos and Tuesdays. After all, we would recognize that iconic red label (or maybe even that Coca-Cola yellow ...

This article originally published at Coca-Cola debuts Holiday Creamy Vanilla, its first seasonal flavor in 5 years. The ...

Humans are bad at getting the details of logos right (this much we know), but Coca-Cola is embracing the imperfections of fan-made dupes. [Photo: Coca-Cola] A new ad campaign called “Every Coca-Cola ...

Coca Cola is arguably one of the most famous brands in the world, instantly spotted by its iconic red packaging and swirly, white font. Of course, over the years, as the company launched new versions ...

It’s the kind of question that pops up at grocery store aisles: What’s the real difference between Diet Coke and Coke Zero?

I recently heard a representative from Coca-Cola’s marketing department speak, and he told me the marketing philosophy of the old CEO was along the lines of “if it moves, sponsor it. If it doesn’t, ...

Struck by the prestigious PAMP Suisse, this officially licensed limited-edition gold bar merges Swiss craftsmanship with ...

The AI product, NX Score, has played a major role in securing 80% of Digitas’ pitch wins this year. Brands are usually so protective of their visual assets. But Coca-Cola goes the other way in a new ...

Coca-Cola has been part of American life for more than a century, meaning its advertising and branded items carry deep nostalgia. Collectors worldwide chase after rare bottles, trays, signs, and ...