The Coca-Cola Company’s KO innovation strategy has become a defining feature of its growth narrative, reflecting the company’s ambition to stay ahead in an evolving beverage landscape. It continues to ...

The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...

Now is the time to stop worrying. I’m going to… Now is the time to stop worrying. I’m going to reveal a list of tips and tricks to give your company’s product or service that extra boost to gain ...

Mastering omnichannel strategies has required marketers to grasp that golden ring, but many marketing departments — search, social and programmatic — were not designed that way from the start, which ...

Walk into a grocery store in around 200 countries across the world and you'll find Coca-Cola (NYSE: KO) products for sale. Its name is almost synonymous with soda, but The company sells a range of ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

The Return of a Forgotten Name After almost 25 years, Coca-Cola announced in late October that it's bringing back Mr. Pibb, ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

In today’s competitive beverage landscape, The Coca-Cola Company KO is leaning heavily into a premiumization strategy to drive growth across global markets. The company’s strategy centers on expanding ...