An early adopter of Roblox’s in-game commerce experiences, Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership ...

Do you let your kids play Roblox? Many, many parents do. The gaming platform has a huge audience — some 85 million people visit it daily — and about 40% of them are under the age of 13. But Roblox's ...

“Right now, about 2.5% of the video game market is flowing through ‘Roblox,’” Baszucki said. “For people out there that don't know about ‘Roblox,’ it's a place where all of the games on the platform ...