Clorox launched a multichannel campaign called "Caregivers" that has a big a focus on social and mobile, including a mobile ad using a unique video format called fourth wall, per a statement shared ...

Clorox is giving its cleaning brand a new purpose in an ad campaign that debuts today, per news material made available to Marketing Dive. The effort is called “Clean Matters,” and includes a ...

When The Clorox Company made its first big investment in programmatic a few years ago, it helped the CPG double its market share in the cleaning category in just a few months. But a heavy focus on ...

It may sound cold-hearted, but logical: Clorox Company has supercharged its ad budget for its disinfecting products as the COVID-19 virus seems to be making another major passthrough. “We increased ...

As school masking policies continue to cause controversy across the country (as noted in this WSJ article), Clorox has scored with commercials unabashedly showing masked teachers and youngsters back ...

Monday - Friday, 6:00 - 7:00 PM ET "Mad Money" host Jim Cramer and Clorox chief Benno Dorer discuss the value of digital marketing. Dorer also explains Clorox's overall strategy, which has served his ...