When students first learn about Pavlov's dogs--that dogs learn to salivate to the sound of a bell (the "conditioned stimulus") when the bell had been sounded before the presentation of food (the ...

Fragmented attention is one of life’s challenges. You are trying to have an important conversation and you get a text. You are running to the store while simultaneously listening to the news, juggling ...

Have you ever wondered exactly why people do what they do? According to a school of thought known as behaviorism, it all ...

This article was published in Scientific American’s former blog network and reflects the views of the author, not necessarily those of Scientific American Classical conditioning is one of those ...