“Most people know the 4 C’s of a diamond,” begins one version of the ubiquitous jewelry ad. “Now Kay Jewelers brings you the newest C . . . CHOCOLATE.” On cue, a “dazzling decadent” chocolate Le Vian ...

You may see them all year long, but ad campaigns for sparkly jewelry really ramp up between Thanksgiving and Valentine’s Day. And in the past few years, the usual suspects — “a diamond is forever” and ...

I mean, it's called a "fancy color" diamond on the Neil Lane site—"chocolate diamonds" by other companies—but we can all agree that diamond is brown, right? But it's gorgeous. Maybe it's because the ...

This post was co-written with Don Sorensen, a business consultant. What, you might ask, do Chocolate Diamonds have to do with the Oscars, technology, online marketing and social media? Well, the ...

The world’s leading fine jeweler marks a quarter-century of redefining luxury with responsibly sourced, naturally rare brown diamonds that meet the highest standards of quality. New York, NY, Nov. 11, ...

Star Jewellers of Hatton Garden have unveiled a stunning and rare chocolate diamond ring, inlaid with white diamonds and set in 18-carat white gold. The one off ring is 4.95 carat diamond weight and ...