“Chief Keef embodies everything True Religion’s core customer is looking for in the brand, and we are thrilled to officially launch this collaboration,” added Kristen D’Arcy, Chief Marketing Officer, ...

Chief Keef says his latest collaborative effort with True Religion is aimed at "pushing the culture forward." The new capsule from True Religion and Keef’s Bad Weather brand boasts t-shirts, denim ...

The collaboration allowed both brands to experiment with a variety of design elements, including co-branded hardware, heavyweight fabrics, vintage dyes and unique textures. “The Bad Weather x True ...