CINCINNATI--(BUSINESS WIRE)--Charmin has been secretly testing a big innovation for their Ultra Soft rolls. Some lucky consumers have even gotten it in-store through a secret test. But now, for the ...

Charmin has a new take on how toilet tissue tears. The Procter & Gamble brand this month begins a nationwide rollout of Ultra Soft rolls with scalloped edges – instead of the traditional straight ...

Officially dropping in October, the Forever Roll is available early via an exclusive online pre-sale — now through October 12th. Sneaker drops and limited-edition collaborations keep fashion and ...

There's nothing more frustrating that running out of toilet paper. And in a busy household like mine, it happens a lot. I'm a mom to four young kids so, between my own family and frequent guests, we ...