Skincare brand CeraVe is channeling all things soap (opera, of course) with its new commercial. The ad was crafted by agency 72andSunny, per ADWEEK. According to the article, the inspiration came from ...

CeraVe gets melodramatic in a new campaign for its Hydrating Facial Cleanser that launches today (July 15) and includes video, influencer marketing and a mobile tour with a focus on skincare education ...

Still basking in the warm glow of its recent Cannes Grand Prix, CeraVe is unleashing the next step in “edutainment:” a soap opera starring the Cleansington family. Working with 72andSunny, the L’Oréal ...

Skincare brand CeraVe is putting the soap back in soap operas with its latest campaign spoofing classic daytime television dramas. Cleanse Like a Derm – a CeraVe Soap Opera, launched on Monday in ...

When a glamorous young woman named Xochitl Cleansington begins her day, all seems well in the family mansion. The first sign of trouble appears when her bottle of CeraVe cleanser is empty. She ...

CeraVe is rolling out a new campaign inspired by all the theatrics of a classic soap opera. The “Cleanse Like a Derm—a CeraVe Soap Opera” initiative video, which features actress Xochitl Gomez from ...