This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. CeraVe gets melodramatic in a new campaign for its ...

Developed in response to the brand's startling study revealing that 77% of consumers have cleansing habits that would not please a dermatologist 2, and the resurgence of soap operas, particularly ...

Still basking in the warm glow of its recent Cannes Grand Prix, CeraVe is unleashing the next step in “edutainment:” a soap opera starring the Cleansington family. Working with 72andSunny, the L’Oréal ...

CeraVe is rolling out a new campaign inspired by all the theatrics of a classic soap opera. The “Cleanse Like a Derm—a CeraVe Soap Opera” initiative video, which features actress Xochitl Gomez from ...

The dramatic soap opera features Xochitl Gomez, known for her role as America Chavez in "Doctor Strange in the Multiverse of Madness" and as the most recent winner of "Dancing with the Stars." It also ...

The Daytime Television Inspired Campaign Aims to Educate Consumers on Proper Cleansing Habits with CeraVe's Dermatologist-Recommended Products NEW YORK, July 15, 2024 /PRNewswire/ -- Secrets and ...