This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. CeraVe gets melodramatic in a new campaign for its ...

Still basking in the warm glow of its recent Cannes Grand Prix, CeraVe is unleashing the next step in “edutainment:” a soap opera starring the Cleansington family. Working with 72andSunny, the L’Oréal ...

Skincare brand CeraVe is putting the soap back in soap operas with its latest campaign spoofing classic daytime television dramas. Cleanse Like a Derm – a CeraVe Soap Opera, launched on Monday in ...

Developed in response to the brand's startling study revealing that 77% of consumers have cleansing habits that would not please a dermatologist 2, and the resurgence of soap operas, particularly ...

CeraVe is rolling out a new campaign inspired by all the theatrics of a classic soap opera. The “Cleanse Like a Derm—a CeraVe Soap Opera” initiative video, which features actress Xochitl Gomez from ...

The Daytime Television Inspired Campaign Aims to Educate Consumers on Proper Cleansing Habits with CeraVe's Dermatologist-Recommended Products NEW YORK, July 15, 2024 /PRNewswire/ -- Secrets and ...