CeraVe gets melodramatic in a new campaign for its Hydrating Facial Cleanser that launches today (July 15) and includes video, influencer marketing and a mobile tour with a focus on skincare education ...

Skincare brand CeraVe is putting the soap back in soap operas with its latest campaign spoofing classic daytime television dramas. Cleanse Like a Derm – a CeraVe Soap Opera, launched on Monday in ...

Still basking in the warm glow of its recent Cannes Grand Prix, CeraVe is unleashing the next step in “edutainment:” a soap opera starring the Cleansington family. Working with 72andSunny, the L’Oréal ...

CeraVe is rolling out a new campaign inspired by all the theatrics of a classic soap opera. The “Cleanse Like a Derm—a CeraVe Soap Opera” initiative video, which features actress Xochitl Gomez from ...

The Daytime Television Inspired Campaign Aims to Educate Consumers on Proper Cleansing Habits with CeraVe's Dermatologist-Recommended Products Developed in response to the brand's startling study ...

Skincare brand CeraVe is channeling all things soap (opera, of course) with its new commercial. The ad was crafted by agency 72andSunny, per ADWEEK. According to the article, the inspiration came from ...

Bar soap and aftershave can only get a guy so far.

The dramatic soap opera features Xochitl Gomez, known for her role as America Chavez in "Doctor Strange in the Multiverse of Madness" and as the most recent winner of "Dancing with the Stars." It also ...