BOCA RATON, FLA. — Celsius Holdings Inc. is acquiring the Rockstar Energy brand in the United States and Canada from PepsiCo, Inc., Purchase, NY. As part of the agreement, Celsius will become ...

As part of the deal, Celsius acquired the Rockstar Energy brand from PepsiCo. “This agreement marks the next step in PepsiCo reshaping its brand portfolio to position us for long-term growth,” said ...

PepsiCo is boosting its convertible stake in Celsius from 8% to 11% in exchange for its fledgling Rockstar Energy product line in the U.S. and Canada. Celsius has already more than doubled in 2025.

Celsius is acquiring the Rockstar Energy brand in the U.S. and Canada from PepsiCo as part of an agreement between the two companies to expand their partnership. As part of the agreement, PepsiCo on ...

PepsiCo is boosting its stake in energy-drink maker Celsius Holdings in a deal worth $585 million as the companies expand their three-year partnership. Under the partnership-expansion agreement, ...

PepsiCo (NASDAQ:PEP) struck a deal to increase its ownership stake in Celsius Holdings through a $585 million deal, according to Bloomberg. Sources indicate that the move will see PepsiCo's ...

The global energy drink market is growing rapidly and driving a wave of corporate consolidation and new partnerships, the most recent coming from Celsius Holdings, which announced Friday that it is ...

PepsiCo PEP0.19%increase; green up pointing triangle is boosting its stake in energy-drink maker Celsius Holdings CELH 1.71%increase; green up pointing triangle in a deal worth $585 million as the ...

PepsiCo is deepening its ties with Celsius Holdings in a deal that reshapes the energy drink market. Rise of the Robots: Hospitality embraces tech amid labor challenges 16 openings: Restaurant ...