Part of the marketing strategy to distribute your product may include a merchandise catalog. The cost of producing a catalog is money well-spent if the job is done properly. It is not necessary to ...

No matter the size of your retail business, a catalog can help you increase sales. With high-quality images, word-processing software and a reliable color printer, there's no need for you to spend ...

For those in the magazine and catalog printing and publishing segments, the past year has been nothing short of dynamic. Although there has been considerable consolidation and downsizing, these trends ...

Last spring, Outline, a three-year-old multibrand boutique on Atlantic Avenue in the Boerum Hill neighborhood, replaced its e ...

Five years after discontinuing its "Big Book" catalog, J.C. Penney plans to return to a modified print catalog strategy, finding through analysis that online sales were partly driven by what the ...

After more than five years away, and at a significantly smaller weight, J.C. Penney Co.'s print catalog is back. The company discontinued its often 1,000-page "Big Book" in 2009 and phased out several ...

While it is increasingly common to find QR codes in print catalogs, the next phase in mobilizing print to enhance cross-channel experiences could be augmented reality. As consumers become more ...

As far as art books go, “Matisse in the Barnes Foundation,” published last year by Thames & Hudson, is pretty exquisite: Three hardback volumes, totaling 894 pages, that tell the story of the works ...

Ikea has announced the official discontinuation of its print catalog after 70 years of publication, as more people than ever flock to the company’s website to browse and buy products. A retrospective ...