Ultimately, if you want a reader to really engage with your case study, they have to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions you ask ...

It’s a privileged position, writing a B2B case study. Not only am I entrusted with my client’s own client relationship, but the customer will often take the opportunity of talking to a third party to ...

Jobs in management consulting can be notoriously difficult to land, especially for job seekers hoping to join a prestigious MBB firm — McKinsey, Bain, or BCG. That's where career coaches come in. Some ...

Bill Dougherty, vice president of IT and security, Omada Health Chronic disease management firm Omada Health, whose clients include large employers and health insurers, has been changing its approach ...