“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Melissa McKay, director of media at Booyah Advertising. National brands rushed to ...

The DSP space is pretty jammed, but that hasn’t stopped new, specialized demand-side platforms from spawning. Many are fighting for a sliver of the CTV pie. There are DSPs for out-of-home, B2B, health ...

As cable subscribers cancel their subscription at a record pace, local advertisers are increasingly relying on CTV to reach consumers. (AP Photo/Matt Rourke, file) One of the fastest growing ad ...

Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services.

Partnerships with CCR Media and AdImpact provide one of the most comprehensive local CTV data sets in the market, delivering deeper insights across all 210 U.S. markets When you purchase through links ...

Jamloop, the performance CTV platform built to connect streaming TV advertising to measurable business growth, today announced the launch of Co-Managed CTV. The new operating model pairs Jamloop’s ...

NEW YORK—Ad software platform Madhive has launched a local CTV marketplace for political advertising and has announced that as part of the launch it is partnering with Fox Television Stations, which ...