"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Finding the best bras for small busts can be more involved than you’d think. While some may opt for the ...

It is said that the bra industry is worth an estimated $27.8 billion and that amount is expected to increase to $46.5 billion by 2031. Yet when it comes to wearing bras, according to one study, 68% of ...

Growing up, Jaclyn Fu knew she wanted to start her own company, so she carried a notebook around with her and wrote down every idea that she thought might help her get there. One day, while on a road ...

Helena Kaylin wants to change the way we develop bras. The founder of Mindd Bras and an expert on bra development was fed up with fact that eight out of ten women wear the wrong size bra. “So 80% of ...

Finding the right bra is like finding the right partner (or shoe or home or pretty much anything worth having) — it’s hard and there’s no way around it, but when you find the right fit you feel like ...

For women, finding a bra that fits properly has been an age-old dilemma. Now, the founders behind a new retail startup want to combine technology and smartphone photos to help make better-fitting bras ...