Looking at thousands of video posts from branded accounts on leading social-media platforms in 2023, social media-management company Emplifi has released a video performance analysis that puts ...

Italy’s competition watchdog has opened an investigation into whether Meta Platforms has failed to provide adequate information on how to mark branded content and monitor the use of the tool in ...

Branded video content on Instagram Reels outperforms the same on other platforms, including TikTok and Facebook, according to new research from customer engagement company Emplifi. The research, which ...