NEW YORK – September 30, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced that ...

Kyle Bogucki, owner and creative director of Black Shepherd Strategies, warns that chasing AI just for the label can do more ...

From answer engine optimization to influencer partnerships, new marketing strategies are reshaping how automotive aftermarket ...

AI is more than just another tool in the marketing stack; it has become a strategic, collaborative partner for marketers.

Despite its reported exit from Costa Coffee, Coca-Cola remains a global powerhouse. This article explores how brand equity, ...

It's a mouthful, but a branding marketing research strategy is a vital element in your business plan. Without an effective branding marketing strategy, you'll be floating aimlessly in the vast ocean ...

Jasper's State of AI in Marketing 2025 details how AI platforms are designed to enhance human creativity by taking on ...

Katie Arena, VP Marketing at Clinch, outlines some of the challenges marketers face when it comes to marketing around major sporting events such as the Olympics, and how these can be overcome. She ...

QR codes can help give brands a direct, transparent line to many of the insights that used to come from cookies without the ...

Nielsen, a global provider of audience measurement, data and analytics, today named Sacha Weinberg SVP, brand marketing and strategy. In this role, she will lead Nielsen’s global brand marketing ...