The concept of brand equity, recognizing brands as strategic assets, emerged in the late 1980s, revolutionizing marketing.

Business owners must protect their digital assets for proper succession planning and to maximize their firm valuation.

Worldpanel by Numerator says FMCG firms must leverage brand equity to expand into high-growth categories and win new ...

How leaders are transforming fleeting moments into lasting brand connections while navigating the complexities of authentic ...

Krishan Arora’s career began with a simple but ambitious idea: help entrepreneurs secure the resources they need to bring ...

Despite its reported exit from Costa Coffee, Coca-Cola remains a global powerhouse. This article explores how brand equity, ...

Simple to operate, endlessly adaptable and always in demand — here are the sandwich franchises making the biggest impact in ...

Brand equity, how do we value our brand. There are a number of ways firms can judge the value of their brand and this video explains some of the more popular means that firms use to judge their brand.

Recent shifts in technology, regulations and consumer behavior have begun to change how brands gain exposure, earn recognition and drive conversions.

HSBC has overtaken Vodafone as the UK’s top brand, according to Kantar’s BrandZ ranking of the UK’s 75 most valuable brands.

I received this headline question from a founder who wants to sell his franchise brand to private equity in a few years. He ...

In an era defined by market saturation and an abundance of consumer choice, businesses are engaged in an unrelenting quest ...